ACE launches E15 website for retailers

By American Coalition for Ethanol | June 01, 2015

As part of an ongoing retailer-focused campaign called Flex Fuel Forward, the American Coalition for Ethanol is debuting www.FlexFuelForward.com, a new website for gas and fuel marketers who have questions about E15, E85, and other flex fuel blends.

“When convenience store owners consider a new product, the information they trust most comes from people like them – other retailers who have already done what they’re thinking about doing,” said ACE’s Senior Vice President, Ron Lamberty. “Fuel marketers thinking about new fuels want to hear from another retailer that adding those choices increased gallons, and led to better customer counts and higher profits—and that’s what we’re hearing from retailers who added E15 and flex fuels.”

“Unfortunately, most station owners don’t know anyone who sells E15 or flex fuels, and what they think they know about higher ethanol blends is warped by fictional ethanol horror stories, written by people who have never sold a drop of either product,” Lamberty said. “That’s why the centerpiece of the FlexFuelForward.com site is a short documentary that introduces three fuel marketers who saw through the anti-ethanol ghost stories and added E15 and flex fuels to their product mix.  Their real-world results show the doom and gloom predictions have not come true, and the rewards have been higher volume, more customers, better margins, and higher profits.”

FlexFuelForward.com provides additional fuel marketer-focused information to help station owners decide whether they want to add E15 and/or flex fuels, including links to fuel, equipment and government websites that have even more detailed information. “This site is aimed at capturing the attention and answering the main questions of marketers who have not responded to the ethanol industry’s other campaigns,” explained Lamberty. “We want to address the top concerns that are keeping station owners from considering E15 or flex fuels, and from there, point them to the people or information they need to get another E15 or flex fuel location built.”

“We can’t bring experienced E15 and flex fuel marketers with us to every trade show or retailer workshop ACE attends,” Lamberty said. “So we’ve done the next best thing – we’ve brought their stories to a place where they will be available 24/7, for marketers who live and work in the 24/7 convenience store world.”