Propel launches California octane tour

By Propel Fuels | May 03, 2017

Propel Fuels is launching the 105 Octane Tour this week in California, offering Flex Fuel E85 for $1.05 per gallon at several retail locations to drive awareness of the fuel’s high octane rating, which provides increased power and acceleration while reducing emissions and air pollution. E85 is a clean-burning alternative to petroleum gasoline that is performance-optimized for use in flex-fuel vehicles. E85′s octane rating is considerably higher than premium gasoline (105 vs. 91 octane) and is comparable to racing fuel, increasing vehicle horsepower and acceleration, especially in higher compression engines.

The 105 Octane Tour includes stops at five Propel stations around the greater Sacramento area. At each tour stop Propel will give away Propel ProShop swag including E85 decals, caps and mugs, register members to the elite Hi-Octane Society aficionado club, and have fuel experts on hand to answer questions. Dates and Propel locations for the 105 Octane Tour include: 
- May 3, 10am-2pm – Citrus Heights (7741 Auburn Blvd.)
- May 10, 10am-2pm  – Florin  (8062 Florin Rd.)
- May 17, 10am-2pm  – Roseville  (999 Sunrise Ave.)
- June 7, 10am-2pm  – Placerville (151 Main St.)
- June 14, 10am-2pm  – West Sacramento/Harbor Point (705 Harbor Pointe Pl.) 

“The benefits of using E85 such as increasing power, reducing emissions, along with the lower fuel prices made the switch inevitable,” said Propel customer Tony “Speedmaster” Lee. “The overall increase in horsepower and torque was like night and day between 91 (gasoline) and E85. The E85 made it so that the tuner could squeeze more power, raise the boost, and operate at a lower engine temp.” 

Unlike petroleum, E85 is made from renewable resources including sugars, grains and agricultural waste materials. Using E85 not only decreases CO2 emissions by 40 percent versus gasoline (California Air Resources Board); it has also helped cut the consumption of crude oil by nearly one million barrels a day. 

“E85 is truly connecting with today’s smart, savvy drivers who want more value from their fuel than gasoline is giving them,” said Rob Elam, CEO of Propel.  “Millennials are our fastest growth segment, as more drivers of high performance cars are seeking a powerful fuel to meet their needs.” 

Brand powered and data driven, Propel utilizes the most effective modern retail techniques to engage consumers with a compelling alternative to fossil fuels. With customer loyalty exceeding even Starbucks Coffee, Propel’s retail brand significantly outperforms major oil brands including Chevron and Shell, and has earned the company a 70% share of the E85 market in California, one of the largest and most dynamic consumer fuel markets in the world. Propel’s retail customers are valued over 10X lifetime value compared to fossil fuel customers of major branded retail.

Propel’s research and development lab, The Silicon Valley Workshop, has released important white papers detailing E85 consumer behavioral data, including the 2016 consumer study revealing new data about mass-market low carbon fuel adoption in California. Propel’s Low Carbon Fuels in California: Motivators and Barriers to Use illustrates the compelling demographics of the E85 consumer base.