BKGElements narrows focus to renewable energy

By | November 13, 2007
BKGElements, a branding communications firm based in Sioux Falls, S.D., has restructured its focus to work with clients in the renewable energy sector, including biofuels. Additionally, the company has committed to developing a brand for renewable energy in general. "We cannot expect Americans to understandmuch less, trustrenewable energy if it is not clearly defined and communicated," said Carmen Swartz, BKGElements chief operating officer and brand strategist, on the company's blog that announced the new strategy. The company is behind the brand, name and image of Poet LLC. It also created U.S. BioEnergy's brand, which helped the company raise start-up funds, conduct an initial public offering, and acquire and build ethanol plants.