Growth Energy launches "You're No Dummy" campaign

By Erin Voegele | August 26, 2013

Growth Energy has launched a new national advertising campaign designed to fight back against Big Oil’s effort to stop the growth of renewable fuel and protect their own bottom lines. The “You’re No Dummy” campaign will feature advertisements that air nationally on major cable news networks, including FOX, CNN, MSNBC, and RFD-TV.

Tom Buis, CEO of Growth Energy, said Big Oil has done everything in its power to block competition from renewable fuels in an effort to protect its market share and excessive profits, including instigating legal challenges, regulatory challenges and public relations hurdles. “Make no mistake about it, this is a fight about market share, plain and simple,” Buis said, noting biofuels represent 10 percent of the nation’s gasoline consumption—a percentage Big Oil does not want to see grow. “The more renewables we use, the less oil we need, so they are doing everything they can to mislead Americans, to protect their profits and to maintain their monopoly,” he continued.

According to Buis, the goal of the campaign is to help American’s better understand that the oil industry is trying to prevent them from having access to choice at the pump. Renewable fuels not only help consumers save their hard-earned money, they also promote energy independence and improve our nation’s environment, Buis continued.

Retired Gen. Wesley Clark, co-chairman of Growth Energy’s board of directors, stressed that renewable fuels are critical to national security. “When we use more ethanol, we are reducing our dependence on foreign oil, reducing our dependence on the whims of volatile nations, and at a time when unrest is escalating across the Middle East from Egypt to Syria to Lebanon to Iran, we should not be sending more American dollars to fund these regimes,” he said.

According to Clark, the renewable fuel standard (RFS) helps reduce America’s dependence on foreign oil. “Using home-grown fuels like ethanol means less American soldiers risking their lives for dirty and deadly foreign oil,” he continued.

Buis noted the renewable fuels industry has a formidable opponent in Big Oil and said this is clearly a David versus Goliath battle. We can’t match them dollar for dollar, but we are doing our best to make sure they don’t use their influence to control congress or the transportation fuel marketplace, Buis said. “Our message is simple,” he continued. “You’re no dummy, don’t let the oil industry treat you like one.”

The latest advertisement can be viewed at