MAPCO sets goal to offer E15 at 100 mega stores in the Southeast

By Erin Voegele | January 15, 2014

Brentwood, Tenn.-based convenience store operator MAPCO Express Inc. has announced it will begin offering E15 to customers. According to the company, E15 will be included in new build and select mega store locations beginning in 2014.

“Based on the performance of this product, our goal will be to add the E15 fuel option to our mega stores as we continue to increase the number of these locations in the future. Assuming a successful program, our goal is to have 100 stores offering E15,” said Dan Gordon, vice president of business development at MAPCO.

MAPCO, a wholly owned subsidiary of Delek US Holdings Inc., operates 362 convenience stores under the brand names MAPCO Express, MAPCO Mart, East Coast, Discount Food Mart, Fast Food and Fuel, Delta Express and Favorite Markets. MAPCO is one of the largest company-operated convenience store chains in the U.S. and a leading C-store operator in the Southeast. More than half of the company’s store locations are in Tennessee. It also operates convenience stores in Alabama, Georgia, Arkansas, Mississippi, Kentucky and Virginia.

“MAPCO prides itself in being an innovative retailer that provides outstanding value to its customers. We have a long track record of offering new products to our customers and E15 fits in nicely with our current product line up,” Gordon said. “Ethanol based fuels have been a lower per gallon cost alternative over the past few years and this should allow us to offer our customers additional fuel options.”

Bob Dinneen, president and CEO of the Renewable Fuels Association, called the announcement a major market breakthrough for E15. “MAPCO is to be applauded for its unwavering commitment to bring cost-saving fuel choice to its consumers. MAPCO studied performance and demand for E15 and made a solid decision to put consumers first and foremost. MAPCO consumers will soon have a money-saving, renewable, octane-boosting choice at the pump. We believe other retailers will soon follow MAPCO’s lead,” Dinneen continued.

Tom Buis, CEO of Growth Energy, also weighed in on the announcement, calling it great news and noting that he is impressed by all that MAPCO is doing for its customers and our nation. “Their customers will know that the fuel they use will help strengthen our economy by keeping their hard-earned dollars at home,” he said.

Buis also said that more retailers across the nation are beinging to see the value of selling higher ethanol blends. “Refiners with integrated retail operations are starting to move towards meeting their renewable fuel standard (RFS) volume obligations through their retail operations, by selling higher blends, such as E15,” he continued. “According to existing E15 retailers, the new fuel offers consumers a $0.05 to $0.10 price per gallon advantage compared to regular gas. In addition, consumers are getting a higher octane, better performing fuel. With E15, consumers are getting more for less when they fill up and retailers are reporting zero complaints with the E15.”