IRFA launches E15 billboard campaign

By Iowa Renewable Fuels Association | September 11, 2012

With the imminent introduction of E15 to Iowa motorists, the Iowa Renewable Fuels Association recently launched a new billboard campaign. This campaign announces that E15 will be coming soon to Linn Co-op Oil Co., 325 35th Street in Marion. Linn Co-op will be the first EPA-approved retailer in Iowa to sell E15 for 2001 and newer vehicles, SUVs, and light-duty trucks. These vehicles use over 80 percent of the gasoline sold. E15 can also be used in flex-fuel vehicles.

“We’re excited that we’re only a week away from having E15 available for all 2001 and newer vehicles,” said Lucy Norton, IRFA managing director.  “It has been a very long time coming and we’re enthusiastic about Linn Co-op’s first-in-the-state status.”

“The Roads of Iowa will Never be the Same” is the theme for the campaign that will be extended throughout September to include other media and direct mail. The billboards are a way to introduce E15 to Marion residents by touting the cost-savings and performance benefits of the latest fuel to receive EPA approval.  This campaign is being co-sponsored by Iowa Corn Growers.

Norton encourages Marion residents to take advantage of having another fuel choice available at the pumps.  E15 contains an additional 5 percent ethanol compared to E10 which has been universally available for more than 30 years.  With E15, motorists will get a little more octane boost while experiencing the same performance and environmental benefits—all at a cost savings to gasoline.

Iowa is the leader in renewable fuels production.  Iowa has 13 biodiesel facilities with the capacity to produce 320 million gallons annually.  In addition, Iowa has 41 ethanol refineries capable of producing nearly 3.7 billion gallons annually and one new facility under construction.

The Iowa Renewable Fuels Association was formed in 2002 to represent the state’s liquid renewable fuels industry. The trade group fosters the development and growth of the renewable fuels industry in Iowa through education, promotion, legislation and infrastructure development.