Report posted Aug. 11, 2009, at 5:45 p.m. CST 
 
 On August 11 the American Coalition for Ethanol and the Renewable Fuels Association announced the launch of a new ethanol blender pump marketing campaign, which seeks to install 5,000 ethanol blender pumps nationwide over the next three years. The campaign, known as the Blend Your Own Ethanol campaign, is being carried out in association with the National Corn Growers Association and several leading corn producing states. 
 

 The Blend Your Own Ethanol campaign, or BYOethanol, will offer a single source of ethanol information and technical expertise for petroleum marketers looking to upgrade equipment or begin offering more choices to their customers. While the campaign will not offer financial assistance to fuel marketers, it will serve as a central clearinghouse for existing renewable fuels infrastructure incentives. It will also function as an expanded market development program of ACE and the RFA and will serve as a one-stop source for all the technical, regulatory, safety and environmental information petroleum marketers need to know about selling ethanol blends. The program will also feature extensive work at petroleum marketer events, as well as a web presence designed specifically for station owners to easily get the information they want and need. 
 
 According to Darrin Ihnen, first vice president of the NCGA, the ethanol market must be expanded in order to drive research and investment for cellulosic ethanol. "Blender pumps give ethanol a fair shot at the marketplace," he said. "This campaign will work directly with petroleum marketers to educate them on the benefits of ethanol and blender pumps and how these can benefit their bottom line."
 
 "We believe blender pumps are the most cost effective way to make more renewable fuels available to the motorists," said Ron Lamberty, ACE's vice president of market development. "This campaign will be successful because it works directly with petroleum marketers, not paying them to put in a blender pump, but explaining to them why it's a good business decision, how it will benefit the station, and helping them access the state and federal incentives that exist."
 
 "I've been working with petroleum marketers and station owners for many years, and the time has never been better for them to become fuel marketers instead of petroleum marketers - or perhaps even ethanol marketers," said Robert White, the RFA's director of market development. "This program will provide a turn-key assistance program for site evaluation, station kits and marketing assistance. We will make sure that when they build it - consumers will indeed come."
 
 The states currently participating in the program include the Kansas Corn Commission, the Kentucky Corn Promotion Council, the Missouri Corn Merchandising Council, the Nebraska Corn Board,and the South Dakota Corn Utilization Council. According to ACE and the RFA, several other states are expected to join the effort in coming weeks.

ACE and RFA announce campaign to increase use of blender pumps

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Upcoming Events

National Carbon Capture Conference & Expo

2024 International Biomass Conference & Expo

2024 International Fuel Ethanol Workshop & Expo

Biodiesel Summit: Sustainable Aviation Fuel & Renewable Diesel

Carbon Capture & Storage Summit

ACE and RFA announce campaign to increase use of blender pumps