Pink at the Pump campaign kicks off in Iowa

By Erin Voegele | October 03, 2018

More than 50 fuel retailers in Iowa are participating in the third annual Pink at the Pump campaign this October, according to the Iowa Renewable Fuels Association. The program aims to support breast cancer research through the purchase of E15.

As part of the program, participating E15 retailer will donate 3 cents per gallon for each gallon of E15 sold from Oct. 1 through Oct. 31. The 3-cent-per-gallon donation will be split evenly between the National Breast Cancer Foundation and the Hormel Institute. The Pink at the Pump program is a joint effort between the IRFA and the Iowa Corn Promotion Board.

“October is Breast Cancer Awareness Month and choosing E15 is a simple and practical way drivers can make a difference today to help prevent this terrible disease,” said Lucy Norton, managing director of the IRFA. “Ethanol is the cleanest source of fuel octane in the world. The more ethanol a fuel contains, the less toxic, cancer-causing chemicals are being released into our air. So not only will E15 purchases this month go toward research and support services, but choosing E15 can help prevent cancer all year long.”

To kick off its participation in the Pink at the Pump campaign, Casey’s General Store offered 25-cent discounts on E15 sold from 11:00 a.m.-1:00 p.m. at three locations located in Waukee, Cedar Falls and Cedar Rapids on Oct. 1 through Oct. 3.

Several Fast Stop Express stations in Iowa are also holding promotions in support of Pink at the Pump. The fuel retailer is offering 15 cent discounts on E15 sold from 7:00 a.m.-7:00 p.m. on Oct. 7 through Oct. 17 at seven locations located in Fort Dodge, Spencer, Storm Lake, Guthrie Center, Rockwell City, Spencer and Yale.

Several car dealerships in Iowa are also supporting the Pink at the Pump campaign.

Additional information, including a list of stations participating in the third annual Pink at the Pump campaign is available on the IRFA website.